About Us

OFFSHOOT CREATIVE BLENDS DESIGN EXPERTISE WITH DEEP CONSTRUCTION AND ARCHITECTURAL INSIGHT, CREATING SPACES THAT TRANSFORM IDEAS INTO LIVED EXPERIENCES. 

At Offshoot Creative, we’ve built a collaborative ecosystem where design and execution inform each other at every step. We dive into our clients’ stories, using our diverse backgrounds to solve challenges in ways that feel distinctly theirs. Having evolved through countless projects with LG Group, our team moves fluidly between aesthetics, identity, and experience— crafting environments that balance thoughtful intention with moments of delight and discovery. 

Our History

Rooted in the rich intersection of design, branding, and architecture, Offshoot Creative emerged as a response to the evolving needs of Chicago's dynamic built environment. Our team brings together years of expertise across architectural design, brand development, and construction knowledge—creating a design studio that bridges aesthetic vision with practical implementation. We've developed our distinct approach through countless projects, each one informing our understanding of how thoughtful design can transform spaces and experiences. This foundation of practical knowledge combined with creative vision is what drives Offshoot today: purpose-driven design that understands the full spectrum of bringing exceptional spaces to life.

a fluid collaboration between design, construction, and development.

With LG Development, we bring our full creative toolkit to the development process, crafting properties where design and brand identity work in harmony from day one. This integrated approach means we’re not just decorating spaces—we’re helping shape their fundamental character, ensuring that marketing promises match lived experiences. By championing thoughtful design throughout the development journey, we create places with authentic personality that stand apart in an increasingly homogenized market. 

OFFSHOOT + LG DEVELOPMENT

The Offshoot-LG Builders connection represents years of shared experiences across countless project types. We speak the language of construction, anticipating challenges before they arise and understanding how creative decisions translate to real-world execution. With both teams under one roof, the formal boundaries between design and construction dissolve into fluid collaboration—questions get answered in real time, design refinements happen organically, and the entire process becomes more nimble, creative, and enjoyable for everyone involved. 

OFFSHOOT + LG BUILDERS

OUR TEAM

Our diverse team seamlessly integrates aesthetics, identity, and experience—transforming environments into something distinctly right for each client. With backgrounds spanning architectural design, branding, and construction, we dive deep into your story, using our multidisciplinary expertise to solve challenges and create spaces that feel authentically yours. Years of collaboration have forged our approach: purpose-driven design that understands the realities of construction while pushing creative boundaries.

Since joining LG in 2015, Melody has brought a sharp eye for design and a deep understanding and appreciation of construction to each project. With experience on both the LG Construction and LG Development teams, she bridges design and execution—crafting thoughtful, functional spaces with distinctive finishes and a strong sense of place. From early space planning to final furniture install, Melody stays closely involved to ensure each project is cohesive, considered, and complete.

She earned her BFA in Interior Design from Harrington College of Design and lives in a converted loft in Chicago’s Fulton Market neighborhood—in an old brick building full of character, just the way she likes it. A longtime admirer of historic architecture, Melody believes the best spaces balance purpose and personality, designed to work hard but feel easy.

INTERIOR DESIGN DIRECTOR 

Melody mcleod

As a Creative Associate, Nora supports many aspects of the team by working to develop and deliver on a variety of special projects with the creative and marketing team including social media, project site marketing, creation of internal assets, and digital marketing.

 \With drive and passion, for creativity and design along with a strong work ethic, Nora has lead herself to thrive in each role she has been in learning more and more every step of the way. She is excited to continue growing at and with, LG.

 Nora grew up in the northern suburbs of Chicago. Then graduated from University of Dayton in 2020 with a BFA in Graphic Design. She came back to Chicago after school to start her career and explore life in the city. Nora loves living in her Lincoln Park neighborhood, spending time with family and friends, and trying new restaurants all over the city.

Creative associate

Nora RILEY

As Creative Director at LG Group, Luke works directly with the Marketing and Design teams to guide company and project-based branding as well as design for in-house LG Development projects.

Luke started his career in construction project management, drawn to the hospitality world through boutique restaurant and commercial build-outs in Chicago. In 2019, he moved to Los Angeles as Design Project Manager for Soho House before returning to Chicago and LG Group in 2021. His role as Creative Director allows his construction, hospitality, and design experiences to merge throughout the company.

He earned his BA in Architectural Studies from the University of Illinois Champaign and lives in Chicago's Pilsen neighborhood. Luke believes the best spaces balance purpose and personality, using design as a problem-solving tool to improve connections between people and the places where they live, work, and play.

Creative director

luke ROBERTS

creativity that shapes experiences.